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What products do you sell at your website? What are your highest profit margin items? Make a list of the top ones and then head over to Google. Enter the generic name for those items in the search field. Don’t use specific model numbers unless that’s something the average customer would know off the top of their head. OK, did your website show up as the first result on that search? Was it in the top three? Did it make the cut for the first page? If it didn’t show up on the first page, then more than seventy percent of the customers who are looking to buy that item on the internet are choosing to visit your competitors’ websites instead of yours.

Studies show that in excess of seventy percent of search engine users click through to a result they find on the first page, and about 30 percent choose the very first entry. If that’s not your website, not even for your most profitable items, then you’ve got some work to do. The bright side is that once you get started on that work, your sales and your profits should climb right along with your search engine rankings.

What you need to do if your website didn’t rank as well as you’d like for your key products or services, is to enlist the aid of a professional search engine marketer. Search engine marketers will help you increase your search engine results page ranking by optimizing your website for search engines around a handful of the most important search terms for your business. Those search terms should include not only your most highly profitable offerings, but also the most popular products you sell. After all, those are the ones that customers will be searching for most often.

Most SEO marketers will suggest that you start your SEO program with 6-10 key words or phrases for which you want to increase your search engine rankings. There’s no limit, but adding more increases the complexity (and cost) of the SEO campaign. Most companies are better off focusing on ten or fewer search terms to start with. Once they have those rankings where they want them, and can see the effects that increased search engine ranking has on the bottom-line. Then, they can make an informed decision based on the likely ROI for a more comprehensive SEO campaign. In some cases, that might mean segregating product categories into separate websites, each optimized around a select group of goods.

First things first, though. Check all of your current search engine rankings for your top products, or the products you’d like to be your top products. If you’re not happy with your ranking, then you are losing customers to your competition and it’s time to take control of your market share with SEO marketing.

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We’ve all seen ads and sites offering ways to “build your own web site” and “build a site in one hour.” Anyone who has tried to design their own site has no doubt run into the inevitable obstacles. Time. Frustration. Lack of knowledge.

Unless you are a professional like an Austin web design firm or a Austin Texas Web Designer that creates web content writing or website design the task of creating, writing, and maintaining your own web site is a daunting one to say the least. And the results always look amateur in a marketplace where there’s no room for second best.

Let’s consider Manny, a guy with a dream of opening his own Italian restaurant. He rents a space in Austin, TX. He orders the equipment and the chairs and tables. Now, he has to come up with a menu, business cards, a logo and a whole identity for his business. He needs a professional. So he gets those collateral materials designed and printed by professionals. He knows enough to go to a firm that specializes in brand creation and logo design because he is, after all, a restaurateur and not a writer or designer.

After a while, he thinks he may need a web site to draw in more customers. But he doesn’t know where to start. Since he needs his time to run his restaurant and not sit in front of a computer, he looks for web design Austin Texas. But he is overwhelmed by his lack of expertise. He doesn’t even know where to start or what he needs to get up and running.

Here are some questions Manny, and anyone new to web design, should ask:

• Is this a reputable web development business? How long have they been in business? What type of sites have they designed? Have they designed any sites in the restaurant business? Do they know the industry?

• Will they optimize my web site for search engines so that I can be found by customers in the local area? (seo company ) If no one in Austin can find you, they won’t be coming through your doors. Always ask if the design firm knows what locals are looking for. You will also need to think about the amount of seo content Austin that will need to be created.

• Are they capable of producing Austin web content that will speak to the needs of Austin customers. Not all web writers are the same. If the copy and design aren’t tailored to the locals, the site isn’t going to draw anyone in. Do they have a Austin food photographer? Will someone be able to come out to my business and photograph diners so the web site shows the restaurant in action?

• Are they a full-service agency? Will they not only write and design your site, but also maintain it? Can you count on them to make changes quickly and carefully? Will they be available with questions and include you in the design process? Do they know about austin corporate identity design and brochure design?

• Can they handle ecommerce and custom web development to make online buying easy for my customers?

Armed with the right information you can choose a web design firm who will guide you through the difficult task of getting your web site open for business.